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Event marketing

Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events.[1] [2] It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events. Trade shows are an example of event marketing.

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  2. ^ Cite error: The named reference Targosz was invoked but never defined (see the help page).

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